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Back in the old west, branding was a from of identification that identified what belonged to who. Today branding is shout out to your customers to get them to identify your product/company/service from the competition. It is a vital component of starting a business, establishing good customer relations, gaining market share, and increasing sales. This session will show you why your Brand needs to tell a story that captures your customers imaginations and brings them into your business and keeps them there.